How UK fuel prices are set, and how to check yours is fair

12 June 2026·5 min read

Where a litre's money goes

A litre of petrol is duty, VAT on top, the wholesale cost and the retailer's margin. Duty and VAT do not move, so pump prices follow wholesale oil with a short lag, and the margin is the bit that varies most between towns.

The Competition and Markets Authority has watched UK fuel margins since 2022 and has flagged areas where weak competition keeps prices high. The Government's open data scheme was set up to narrow that gap.

The fuel price scheme behind our finder

Retailers in the scheme publish pump prices each day to the Government's open dataset. Roadworthy's fuel finder uses that data, so you can compare live E10, E5 and diesel prices by town or postcode instead of driving around to look.

Taking part is voluntary, so your local station may not appear. Missing data does not mean a high price, just a station that is not in the dataset.

Why prices differ from town to town

  • Competition: more pumps per head usually means thinner margins and lower prices
  • Delivery: it costs more to get fuel to a rural forecourt
  • Brands vs supermarkets: different margin strategies, same fuel standard
  • Timing: stations reprice at different points in the wholesale cycle

How to avoid overpaying

Check live prices for your town before you fill up. When wholesale prices are falling, stations that put prices up early are often slow to bring them down, and a quick check often finds 4 to 8 pence per litre between stations a few miles apart.

Frequently Asked Questions

Cities are usually cheaper. More forecourts in an area means more competition. Rural stations pay more to get fuel delivered and face less competition, and the published data usually shows that gap.

No. All fuel sold in the UK meets the same British Standard for petrol and diesel, so supermarket fuel is the same spec at a few pence less.

Retailers in the scheme publish when prices change, usually daily. The Government collates the data each day and Roadworthy's finder loads it live.

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